The 1st Annual Services Export Summit a Success!
We gathered at The Cove @ UCI for the inaugural Services Export Summit on June 17th, bringing together a dynamic group of California service exporters, industry leaders, and trade professionals. The energy, insights, and networking were truly inspiring.
Why It Matters
Service exports are a powerful engine of California’s economy—totaling $193 billion last year and supporting 739,000+ jobs statewide. From architecture and entertainment to digital consulting and IP licensing, California companies are leading the global charge.
Key Takeaways
- California firms are pivoting from traditional product exports to service-based growth—including licensing, consulting, and digital delivery
- Southern California’s infrastructure, creative industries, and innovation capacity position it as a global services hub
- A strong support network—from export financing to digital marketing and IP protection—is helping firms scale internationally
- Special thanks to:
🎤 Keynote: Jason Gladding (IMA Design)
🎙 Moderators: Jasmine Braswell & Richard Swanson (U.S. Commercial Service)
📚 Presenters:- Rami Rivera Frankl (Entertainment Services)
- Karthik Easwar (International Accreditation Services)
- Esteven Gamez (Social Media & LATAM Markets)
- Irfan Lateef (IP Strategies)
- Mark Matsumoto( Education/Training/Licensing)
- Mariana Guevera (California STEP Program)
- Paul Duncan (EXIM Bank Programs)
- Justin Seibert (Digital Marketing Strategies)
Let’s keep the momentum going!
STAY TUNED: California ETEC will be announcing follow up online events to support prospective service exporters seeking to obtain CA STEP Grants, learn strategies to manage and protect IP and digital assets and exclusive in-person networking events to continue the momentum from the recent Services Export Summit.  Â
Contact us:Â Â www.servicesummit.org/contact-us
Tel- 714-624-7001 or Email- mark@californiaetec.com
Watch the Event Video
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Spotlight Moments from the Event
Service Export Summit 2025 – Agenda
Registration & Networking
- 8:30 AM – 9:00 AM:
- Check in and enjoy light refreshments
- Visit exhibitor tables and explore federal/state export resources
- Early networking with peers and trade professionals
Welcome Remarks
- 9:00 AM – 9:15 AM:
- Mark Matsumoto, Managing Director, California ETEC
- Recognition of industry partners, sponsors, and special guests
- Overview of summit goals and agenda
- Special announcement: Honorary Consul General of Cambodia, Mr. Kim Chha Hout
Opening Keynote: Global Opportunities in the Services Economy
- 9:15 AM – 9:40 AM:
- Jason Gladding, VP, IMA Design
- Key macro trends driving demand for U.S. services
- Emerging export markets and cross-border investment
- Service exporting outlook and best practices
Service Export Success Stories (Moderator: Jasmine Braswell)
- 9:40 AM – 10:25 AM: (Moderator: Jasmine Braswell)
- Architecture & Design: Jason Gladding, IMA Design
- Entertainment Services: Rami Rivera Frankl, Dragon Tree Investment Group
- International Accreditation Service: Karthik Easwar, IAS
- Insights on market entry, growth strategies, and lessons learned
How to Build a Service Export Business (Moderator: Richard Swanson)
- 10:25 AM – 11:10 AM: (Moderator: Richard Swanson)
- Expanding from product to service exports: consulting, training, and IP licensing – Mark Matsumoto, California ETEC
- Leveraging intellectual property (IP) for international growth – Ifran Lateef, Partner, Knobee Martens
- Offering services in California to international clients – Esteven Gamez, Founder, Keen Social
Funding & Marketing Resources for Service Exporters
- 11:10 AM – 11:45 AM:
- Mariana Guevara, Export Manager, GO-Biz CA STEP Program: grants, application tips, and eligibility
- Paul Duncan, Regional Director, EX-IM Bank SoCal: leveraging credit insurance for service exporters
- Justin Seibert, President, Direct Online Marketing: attracting international clients with digital marketing
Q&A and Wrap Up
- 11:45 AM – 12:00 PM
Networking Lunch
- 12:00 PM – 1:30 PM:
- Boxed lunch provided
- Informal networking with speakers, resource providers, and participants
KEYNOTE SPEAKER
Mr. Jason Gladding
Principal-Marketing and Business Development, IMA Design
Panel Moderator
Jasmine P. Braswell
Strategist and former U.S. Department of Commerce leader
Panel Moderator
Richard Swanson
Acting Director, Orange County Export Assistance Center, US Department of Commerce
speaker
Mariana Guevara
Export Program Manager and STEP (State Trade Expansion Program) Director
speaker
Karthik Easwar
Vice President of Accreditation Services
International Accreditation Service
